advertising, belmar nj, business, google, marketing, technology
I am in the process of moving my website to WordPress and combining it with my blog. Essentially, we’ve moved from a flash site to one that is searchable, and our content will be indexed.
That’s one reason why I made the change. The other reason is that now I can easily manage my content. I can edit existing pages and add pages as new content or through blog posts. I don’t have to go back to a web developer because this entire system is designed to be used by someone like me – a person who can write and do a few simple web things.
For me, I think it’s going to be very good. My biggest website need is to have an online brochure to introduce myself to anyone who wants to know about me professionally. I can add to or modify my brochure as needed. I don’t have extensive product lines that require information to be pulled from a database. I don’t need a shopping cart.
Being searchable is a bonus for me. I depend on networking and referrals, so most people who will visit my website will already have an idea of who I am and what I do.
If your website needs are simple, you might find something like this good for your business. But if your needs are more complex and extensive, you need to work with a professional team that could include a writer, graphic designer, web developer and SEO specialist. They have a lot more tools that go beyond a blog engine.
Even my simple website had a lot of help, and I want to thank four associates who are outstanding people and professionals:
- Bruce Corwin of Corwin Communications in Spring Valley, NY, an associate for three decades, did the original design and sent over all the files to create these pages.
- Jack Leonard of NAMCo (Not Another Marketing Company) in Belmar, NJ, an associate for two decades, published and hosted my website. He critiqued the original content and provided a ton of advice and coordination for making the switch.
- Carol Shepherd of Tech Zest Advisors in Marietta, GA, an associate for six years, helped me set up my blog in the first place – and my Twitter account – and helped me get all of this stuff formatted for WordPress. She and Jack worked together to help me out. Hey, that’s good networking, too!
- Lisa Zunzanyika of Simply Zee Imagery in Atlanta, GA, whom I only met recently, helped with some html code to iron out some formatting issues. Lisa is starting a photography business.
If you need to update your website, I hope this little story will inspire you to take action – and to make sure you work with the right people who can help get what you need to succeed.