When Stan Schnitzer established Schnitzer Associates in 1983, he drew on his editorial training and expertise to help businesses tell their stories effectively. As a former newspaper reporter and trade journal editor, he could maximize his clients’ news value while getting across key marketing messages in news releases and feature articles.
But times change.
Stan and his associates quickly adapted writing and editorial skills to other media and other forms of marketing communications. With his network of independent professionals, he expanded into advertising, brochures, direct mail and newsletters and multi-projector slide shows – which evolved into the ubiquitous PowerPoint presentations. They also orchestrated strategies to promote clients’ trade show appearances to increase exhibit traffic and news coverage.
As the Internet and new forms of communication evolve, we help clients adapt new strategies to increase their market presence. We have helped them launch interactive websites, email campaigns, electronic newsletters and blogs. We’re always looking at ways to match rapidly developing techniques for social marketing and virtual worlds to our clients’ businesses and goals.
Oh, one more thing: You can’t be in business this long without learning how to be an effective networker. If you’re looking for specific business resources and services, give him a shout. There’s a good chance he can help you connect your dots.